Essential Retail comment: creating a solutions provider ecosystem Due to the consumerisation of IT, both customers and employees are more aware than ever of new technologies. To remain competitive, retailers need to keep one step ahead of the curve, delivering a steady stream of innovative products and solutions. With this in mind, we recently partnered on a new ‘single customer view’ innovation project with systems integrator and data analytics consultancy. This data insight solution enables us to have a single view of our customer data across Monsoon Accessorize, providing invaluable business intelligence. By working in partnership with KETL we were able to access the expertise and skills required to manage and lead the project rather than try to develop or source them in-house. Article first published 3rd March 2017 you can read the full article .