How Jigsaw, Boots, Very and other retailers are focusing on Omni-Channel KETL was a sponsoring exhibitor at 2016’s BRC Omni-Channel retail conference and we were keen to find out from delegates what their key customer data objectives are for the next 2 years. We also wanted to discover the pain points that retailers were experiencing when grappling with some of the key elements of a truly customer focused data journey. The themes for the conference were: Adapting Business Skills and Leadership to the Evolving Consumer Exploring a Journey of Digital Transformation Putting the Customer in the Driving Seat Creating Personalised Experiences Building Bridges to Create New Moments in the Customer Journey Omni-channel Fulfilment Strategies The line up of speakers and panelists for the event included John Bovill, IT & E-Commerce Director, from our client Monsoon Accessorize. Highlights from the speaker presentations: Shop Direct Deputy CEO, Gareth Jones explained what keeps him awake at night: Making the right strategic choices Data Creating the right kind of innovative company culture Matt Poole, Head of Omni-Channel & Customer Experience at Boots talks about the need to know your customer: Over 90% of UK customers live within a 10-minute drive to a Boots store Over 70% of online sales are collected in store Jonny Wooldridge, CTO at the Oxford Satchel Company told retailers that they must care about software. You can download our 20 page report on the event here with no sign up required.