What is Looker?

Looker is a data analytics and Business Intelligence tool that helps organisations to report and analyse their data across the company, from the marketing team to customer relations. The reporting is enterprise level and access to the reporting is managed securely and easily by the BI team.

The Technology

Why Looker?

Define Metrics Once
Data analysts get knowledge of the data out of their heads and into LookML, Looker’s simple yet powerful data modeling language. Define business metrics (e.g. lifetime customer value, conversion rate) and explain how tables relate to each other once, and then let Looker write the right SQL to answer any data explorers’ questions.

Make Data Beautiful and Meaningful
Visualizations help you tell a complete story with data. Create easy-to-read reports and beautiful dashboards that also allow users to drill in and keep exploring. Easily share data-rich visualizations anytime–from any device.

Leverage Today’s Technologies
Today’s databases query massive amounts of data with great ease. Because Looker connects directly to your database, you are able to truly leverage that power. No data to extract. No software to download. No limits on what you can explore.

Build a Data Culture
When the whole company has reliable, trustworthy answers–and analysts are no longer a bottleneck–everyone can answer their own questions and make more informed, data-driven decisions.

Key features

  • Connect Looker to any relational database, like Amazon Redshift or Google BigQuery.
  • Let Looker automatically generate a data model from your schema.
  • Refine the model to reflect your company’s unique metrics and business logic.
  • Build the basics — KPI dashboards and departmental reports — then invite all your users to self-serve.
  • Confidently encourage users to dive into the curated environment to answer their own questions with the knowledge that Looker will turn them into accurate, performant SQL.

Data is no longer just a place to find answers. It’s the place where ideas originate. And when everyone in your company is looking at the same numbers, sharing the same truth, they’ll be able to collectively make smarter, more informed decisions. This is the core of our mission at Looker: To inspire everyone to embrace their curiosity, dig deeper and keep asking questions.


About Looker

Looker brings data-driven decision making to every level of the enterprise. Providing a modern data platform that adds value and creates a single source of truth. From Amazon to Sony, more than 750 industry leaders use Looker to help every team access the data they need to make informed decisions, from anywhere.